The Canadian Business Journal (CBJ), a leading business news magazine for Canada’s top executives, recently interviewed Meditek, a major healthcare equipment provider to Canadian hospitals.
The CBJ offers a peek into key Canadian industries including construction, energy, food and drink, healthcare, manufacturing and more. Comprehensive profiles of successful Canadian enterprises talk about the business landscape, which includes topics about environmental, legal and safety issues – to name a few.
The article can be found on page 164 of the October 2016 edition.
The magazine digitally publishes to 43,000 senior executives leading medium to large Canadian companies.
The CBJ website receives 170,000 monthly unique visitors, the highest independently audited and verified readership of any Canadian B2B publication.
The article touches upon Meditek’s origins, as well as its dedication to supporting Canadian acute-care hospitals with the best equipment available.
In the article, Marketing Manager Brad Samuels reaffirms Meditek’s commitment to the Canadian healthcare equipment industry. “It’s about the whole experience working with us. Being a smaller, family-owned company, we really pride ourselves on giving a high-level service. Most of our competitors are large international companies, where you might not get the same personal level of service. So we are different in the sense that we are much more responsive to our customers’ needs and are more flexible to provide custom solutions, and go outside the boundaries for our clients.”
The article illustrates how remaining competitive in the healthcare industry can be challenging as some buying authorities search for the lowest price, which in turn sacrifices equipment quality.
Brad Samuels sums it up by saying, “The hospitals have known us as the go-to people who act as the resource to answer their problems. The healthcare funding and budgeting may be challenging at times, so sometimes we have to be more creative to address that, but at the end of the day, people do business with people they know and trust.”
Brad Samuels, Marketing Manager
Meditek, centrally located in Winnipeg, Manitoba, provides the Canadian healthcare industry with medical products and services. More information about Meditek can be found at https://www.meditek.ca